ABOUT WAIQ
We've lived the chaos.
We built the solution we wish we'd had.
WAIQ was founded by two operators who spent decades inside fast-growing companies — and learned firsthand what happens when a business outpaces its systems. We didn’t build WAIQ to sell software. We built it because we needed it — and couldn’t find it anywhere
O U R S T O R Y
Where AI Meets IQ.
After years of consulting and working with project management tools that just didn’t cut it, we built WAIQ to create the solution we wished we had — one that brings true clarity, control, and confidence to growing companies.
We understand what it’s like to build a business that grows faster than its systems. We understand how exhausting it is to constantly fix problems instead of focusing on what matters most. And we understand that the businesses struggling most aren’t struggling because they lack talent or ambition — they’re struggling because no one ever helped them build the foundation.
That’s what WAIQ exists to do.
"The businesses struggling most aren't struggling because they lack talent or ambition — they're struggling because no one ever helped them build the foundation."
Y O U R G U I D E S
35+ years of operational experience. We've seen the chaos — and we know how to fix it.
Between us, we bring deep experience inside fast-growing companies, Fortune 500 acquisitions, and everything in between.
C O - F O U N D E R & C E O
Erin Hansell
Seasoned IT program and operations executive with 20+ years leading global teams through rapid growth and transformation. An early employee at a fintech startup later acquired by a Fortune 500, she drove 118% revenue growth at her own business in two years by implementing operational efficiencies. She turns ambiguity into action — bringing structure, clarity, and focus at every stage of growth.
C O - F O U N D E R & P R E S I D E N T
Colleen O'Connell
15+ years of operational transformation across healthcare, industrial construction, professional services, and more. As a trusted fractional COO, she has worked with C-Suite executives to assess operations, eliminate inefficiencies, and build scalable structures. She led the first hospital EMR implementation in the US — a Smithsonian-recognized project. Exit planning certified (CEPA).
O U R M I S S I O N
Structure powers growth.
We believe every business — regardless of size or industry — deserves to run with clarity, consistency, and confidence. We believe leaders shouldn’t have to hold everything together withsheer effort. And we believe that when a team knows exactly how things work, everyone wins — the business, the employees, and the customers.
T W O W AY S T O W O R K W I T H U S
Choose your path to operational clarity.
Whether you need a platform, hands-on consulting, or both — we have a path for you
W A I Q A T L A S
The Platform
An AI-powered platform where your entire team can access process maps, SOPs, onboarding, training, and org charts — all in one place. Built for companies with 50 to 500 employees who are done cobbling together disconnected tools.
Explore Atlas →W A I Q F O U N D AT I O N S
The Consulting Service
Done-for-you operational consulting. We sit down with your team, map your critical processes, build your SOPs, and give you a foundation you can actually build on. Perfect for businesses that need expert hands on the problem.
Learn About Foundations →Ready to build a business that runs with clarity?
Start your free trial, or book a call with us to talk through what’s going on in your business.